Can you hear me now? How can our community’s brand stand out in a busy world?

Facilitated by Rachael Burgess, Communications Associate at RRC/Jewish Reconstructionist Communities

For congregational volunteers or staff members responsible for community communications

Tuesdays at 7 p.m.-8:15 p.m. EST – Nov. 22, Dec. 6, Dec. 20 & Jan. 10

With our day-to-day lives cluttered with appointments and never-ending “To Do” lists, this network will explore ways that congregations can cut through message overload and reach into the wider community in meaningful ways. Sessions will offer teachings from experienced communications professionals in the movement, including social-media guru and student rabbi at RRC, Sandra Lawson, and Joel Blechman, a marketing professional from the Jewish Reconstructionist Congregation in Evanston, Ill. During the second half of each session, participants will share experiences and contribute knowledge to the group.

Resources

For the Network

Can You Hear Me Now — Road Map

Community Brand PowerPoint 11-22-16

Joel Blechman — Presenter 1 Bio

RASCI Chart

Goals and Objectives

Goals/Planning

How to Build a Marketing Funnel Your Donors Will Love [eJewish Philanthropy]

Communications Furthering the Mission: How Does It Work In Practice? [eJewish Philanthropy]

Darim — Workbook Social Media

The Non-Profit Marketing Guide Kivi Leroux Miller (developing plan)

Audience

7 Reasons Why Marketing To Baby Boomers Is Unique [Forbes]

9 Ways to Learn From Your Customers Without Costing You A Fortune [Inc.]

What I Wish Synagogues Knew About Single Parents [Kveller]

PEW Americans Look For Good Sermons And Warm Welcome [eJewish Philanthropy]

Strategy and Tactics

10 Tips for Better Church Announcements [Alban]

Is Your Synagogue Homepage Welcoming [eJewish Philanthropy]

Media Relations

Media Relations 101 for Nonprofits

RRC — Marketing Resource Kit - A Communications Guide for Jewish Congregations.pdf