fbpx Network: Community Brand (2016-17) | Reconstructing Judaism

Network: Community Brand (2016-17)

Can you hear me now? How can our community’s brand stand out in a busy world?

Facilitated by Rachael Burgess, Communications Associate at RRC/Jewish Reconstructionist Communities

For congregational volunteers or staff members responsible for community communications

Tuesdays at 7 p.m.-8:15 p.m. EST – Nov. 22, Dec. 6, Dec. 20 & Jan. 10

With our day-to-day lives cluttered with appointments and never-ending “To Do” lists, this network will explore ways that congregations can cut through message overload and reach into the wider community in meaningful ways. Sessions will offer teachings from experienced communications professionals in the movement, including social-media guru and student rabbi at RRC, Sandra Lawson, and Joel Blechman, a marketing professional from the Jewish Reconstructionist Congregation in Evanston, Ill. During the second half of each session, participants will share experiences and contribute knowledge to the group.



For the Network



How to Build a Marketing Funnel Your Donors Will Love [eJewish Philanthropy]

Communications Furthering the Mission: How Does It Work In Practice? [eJewish Philanthropy]



7 Reasons Why Marketing To Baby Boomers Is Unique [Forbes]

9 Ways to Learn From Your Customers Without Costing You A Fortune [Inc.]

What I Wish Synagogues Knew About Single Parents [Kveller]

PEW Americans Look For Good Sermons And Warm Welcome [eJewish Philanthropy]

Community GIS Maps and Profile Reports  — This tool from Association of Religion Data Archives assists church and community leaders in accessing free online information about their communities. The initial map shows the location of other churches in your area and the Profile Builder provides you with social, economic, and religious information on the community or neighborhoods you select.


Strategy and Tactics

10 Tips for Better Church Announcements [Alban]

Is Your Synagogue Homepage Welcoming [eJewish Philanthropy]